#Tech company org chart meme driver#

When running a business, you worry constantly about the cost of generating demand and the cost of managing supply, and you try and fiercely optimize around each side of that equation. In our research, a very fundamental economic thesis arose out of studying this new breed of companies. Whether you call them Exponential Organizations or Unicorns, itвЂ™s clear this is a very new way of doing business. Companies that didnвЂ™t achieve that (Yahoo, Blackberry, Nokia) ended up in trouble. Successful ExOs (Apple, Google, Amazon) are all platforms.

#Tech company org chart meme driver#

UberвЂ™s matching of driver and passenger is not handled by its core team).

Organize so that core mission-critical functions are occurring outside the core organization (e.g.

Then they quickly replicated that in dozens of cities. Groupon spent 18 months in one city getting the sales and marketing footprint just right. But they iterated rapidly with initial customer data and were ultimately successful. Twitter, Foursquare, Facebook), their initial product was quite flaky - the design flawed and the user interaction questionable. WhatвЂ™s the smallest feature footprint that allows you to get to market and get feedback from users? Note for many successful web products (e.g.

Build the Minimum Viable Product (or MVP - again, see Lean Startup).

Find your Business Model - basically, how will you make money? Many startups today deliver new business models as a way to compete against legacy companies ( Netflix being a prime example).

This simple process generates nine key elements to consider in the business model (including partnerships, channels to market, USP, etc).

Build your Business Model Canvas (see Lean Startup).

LetвЂ™s note that we donвЂ™t begin with the core idea - that way youвЂ™re not tied to a particular solution, but rather the problem space.

Select a breakthrough idea that delivers a minimum 10x improvement over the status quo.

We recommend a visionary, UX expert, engineering guru and a business/finance expert.

Compose a founding team (optimally four people).

In the most advanced companies, the community drives everything but the purpose. Over 50,000 drone enthusiasts participate. Chris AndersonвЂ™s DIY Drones community is a great example.

Join or create relevant communities (see Meetup!).

All ExOs weвЂ™ve found have such a mission.

Select a Massive, Transformative Purpose (or MTP) like GoogleвЂ™s вЂњOrganize the WorldвЂ™s Information or QuirkyвЂ™s вЂњMake Invention AccessibleвЂќ.

If you are a founder reading this, your next question is undoubtedly, вЂњHow do I do this?вЂќ From our research, weвЂ™ve established a 10-step mechanism to building a highly scalable organization: This is a live list and weвЂ™ll periodically report on changes.)Д«uilding a Unicorn/Exponential Organization If you feel thereвЂ™s a major startup we missed, please contact us at send us the survey scores, and weвЂ™ll try and verify and adjust the scoring.

(One caveat: given the thousands of startups, we have obviously not scored all of them. The top five sectors represented are Social/Blogging/Messaging, E-Commerce, Finance, IT & Cloud, Gaming/Entertainment and finally, Staff on Demand. This also indicates that startups have less trouble implementing exponential attributes and that the paradigm is quite new. This means most companies on the list are still startups and not yet fully grown into corporations. The vast majority of exponential organizations are no more than ten years old. Some wonderful products like Slack are exploding out of the gates, adding to the mystique of the label. As investors query new startups, the elephant in the room has been replaced by the single-horned equine, as potential funders ask whether the hoodied founders before them will indeed create Unicorns. The sobriquet of Unicorn came from a seminal article from venture capitalist Aileen Lee in November, 2013, and from that point on, the meme of Unicorns has permeated startupland. While pundits are again asking вЂњAre we in a bubble?вЂќ entrepreneurs are asking a more vital question: вЂњWhat are the secrets that allow fresh startups to scale so dramatically?вЂќ As the chart below shows, some founders are increasingly unlocking the secrets, as the time taken to get to a billion dollar market is rapidly shrinking. We are in era of unprecedented value creation, and its symbol is the Unicorn - a company that rapidly gains to a valuation of a billion-dollars and beyond. # And the 100 Most Scalable Organizations